The content of the written application is very important for proceeding to the next stage of the judging process.
Applicants in all categories are asked to provide information about themselves and/or their organisation. Nominators can assist applicants in preparing their applications, but the application should be written by the applicant. This means applicants should use 'I' or 'we', not 'he', 'she' or 'they'. Applications should be written in the first person.
Cover all the assessment criteria and all the points under each criterion. Treat all the assessment criteria seriously, because they are all important.
Vague generalisations should be avoided. General statements such as 'I am a good team member', 'I have an understanding of industry trends' or 'training is fundamental to the success of our business' must be supported with clear evidence and practical examples.
Keep your writing clear and simple.
Think of the application in the same light as a job application - emphasise what makes you or your organisation stand head and shoulders above all other applicants.
Remember, incomplete applications will not be considered.